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The Football Coaching Bible features many of the game's most successful coaches. Each shares the special insight, advice, and strategies they've used to field championship-winning teams season after season.

The 27 chapter contributing coaches span six decades of the sport and reach into every corner of the United States. The impressive list of contributors:

-Joe Paterno

-Hayden Fry

-Phil Fulmer

-Dick Foster

-Grant Teaff

-Gene Stallings

-Jim Tressel

-R.C. Slocum

-LaVell Edwards

-Bobby Bowden

-Jim Young

-Frosty Westering

-Mack Brown

-Larry Kehres

-Bill Snyder

-Lou Holtz

-Ken Sparks

-Tom Osborne

-Sonny Lubick

-Mike Bellotti

-Barry Alvarez

-Fisher DeBerry

-George Curry

-Bo Schembechler

-Joe Tiller

-Frank Beamer
They cover every aspect of the game: coaching principles, program building, player motivation, practice sessions, individual skills, team tactics, offensive and defensive play-calling, and performance evaluation.

Developed by the American Football Coaches Association, this coaching guide establishes a new standard of excellence in the sport.

• Sales Rank: #225934 in Books
• Brand: American Football Coaches Association
• Published on: 2002-08-15
• Original language: English
• Number of items: 1
• Dimensions: 9.96" h x .94" w x 7.00" l, 1.68 pounds
• Binding: Paperback
• 376 pages

Features

• ISBN13: 9780736044110
• Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

About the Author

Since its establishment in 1922, the American Football Coaches Association has provided a forum for the discussion and study of all matters pertaining to football and coaching. It also works to maintain the highest possible standards in football and the coaching profession. These objectives—first declared by founders Major Charles Daly, Alonzo Stagg, John Heisman, and others—have been instrumental in the AFCA's becoming the effective and highly respected organization it is today.

The AFCA now has more than 10,000 members, including coaches from Canada, Europe, Australia, Japan, and Russia. Through annual publications and several newsletters, the association keeps members informed of the most current rule changes and proposals, proper coaching methods, innovations in techniques, insights in coaching philosophy, and business conducted by the board of trustees and AFCA committees. A convention is held each January to give members a special opportunity to exchange ideas and recognize outstanding achievement.

The association promotes safety in the sport and establishes strong ethical and moral codes that govern all aspects of football coaching. In addition, the AFCA is involved in numerous programs that ensure the integrity of the coaching profession and enhance the development of the game. The AFCA works closely with the National Collegiate Athletic Association, the National Association of Collegiate Directors of Athletics, the National Association of Intercollegiate Athletics, the National Football League, the National Football Foundation and Hall of Fame, Pop Warner, and other organizations involved in the game of football. Indeed, one of the goals of the association is to build a strong coalition of football coaches—Team AFCA—who speak out with a unified voice on issues that affect the sport and profession.

The AFCA is the team of the football coaching profession. All current and former football coaches or administrators involved with football are encouraged to join. For more information about becoming a member of the AFCA, please visit the AFCA Web site (www.afca.com) or write to the following address:

American Football Coaches Association
100 Legends Lane
Waco, TX 76706
(254) 754-9900

Most helpful customer reviews

3 of 9 people found the following review helpful.
If you love football...
By Lobo in the D
I am looking in to coaching for fun and this is a great book to have. There is a lot of coaching information and great football information in general.

15 of 16 people found the following review helpful.
Excellent Read for the Beginning or Experienced Coach
By sombody
The Football Coaching Bible brings together a collection of articles and speeches by successful coaches from all levels. Whether you are looking for guidance on how to teach leadership, how to build (or re-build) a program from the ground up, or some talk on X's and O's, this book has it covered. Bill Snyder's chapter is particularly great, and has helped me to apply focus to my life in areas other than coaching. His story at K State is amazing.

This book does help a bit with basic nomenclature for brand new coaches. However it mostly assumes a basic understanding of certain things. The beginning coach may have to do some digging to find out exactly what some of the terms mean.

27 of 27 people found the following review helpful.
Super Book
By RogerT
I really enjoyed this book quite a bit. My boy finished football season a while ago and I decided to get more involved for this upcoming season by coaching. The details and strageties were solid and very applicable. For someone like me that had an athletic backgroud but no coaching experience, I found the information quite useful.

I would call this a "cookbook" for new coaches. Something anyone can follow.

I would recommend this.

See all 38 customer reviews...

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• Sales Rank: #4540368 in Books
• Published on: 2008
• Number of items: 1
• Binding: Hardcover
• 536 pages

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MAKE MORE PUTTS

A Proven Putting Performance Improvement System

"Finally!! A book with a plan for improving EACH area of putting! Make More Putts is your total resource for developing a practice improvement plan that gets results. You’ll find a huge selection of putting drills and games to keep you motivated during your practice sessions. Each drill or game builds skills you can transfer to the real world, whether you play for fun or to compete. My team saw immediate improvements in competition after using this system in their practice sessions. This book is a must-have for any golf coach or instructor, and for players at any level."

Shelly Liddick, LPGA Women’s Golf Coach – Bellevue University 2 Time LPGA National Coach of the Year 6 NAIA All-Americans

Want to Improve Your Putting? What Golfer Doesn’t?

Feel like you are putting to your potential? Or are you frustrated because you know you could do better?

Is your putting holding you back from a lower HCP and winning more matches?

Do you have a specific plan nailed down for becoming a better putter next month than you are today?

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To putt better you need a proven system for improving your putting skills and confidence.

This is the putting performance improvement system used and taught by 2011 World Golf Hall of Fame Putting Champion, Juan Gutierrez. Golf pros and coaches recognize this system as a goldmine, with 150+ specific putting drills designed to improve any golfer’s putting skills.

Improving your putting requires smart practice. Make More Putts shows you how to do it!

• Sales Rank: #977315 in Books
• Published on: 2015-05-20
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .20" w x 7.00" l, .36 pounds
• Binding: Paperback
• 86 pages

About the Author
Juan Gutierrez is a retired CEO of an international training company. He spent 30 plus years consulting in the area of improving human performace through training and coaching. He has given over 2,000 presentations, written 40 published articles and travelled extensively during his career. In addition, he has managed teams that focused on both merging businesses and improving business processes. He has been active in several associations and served on the Board of Directors of the American Society for Training and Development When he retired he re-kindled his passion for golf, and applied this extensive background in training to his own learning of how to be the best putter possible. Then he was asked, by golfers he coached on how to become “great on the green,” to write a book so others could improve. Make More Putts is a result of that request. He resides in Florida, with his wife, and enjoys golf, reading, aquariums and travel.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Yes - A PROVEN Putting Performance Improvement System!
By Anthony
Congratuations to Juan Gutierrez for taking the time to put what he has learned about putting improvement into a book that can help ALL golfers! All of the pieces of creating a putting improvement plan are here - a process to evaluate where you are in your putting, a way to decide on priorities to improve your putting and create a practice plan, and the BEST group of putting improvement practice drills I have ever seen. This book will help individual golfers and high school and college golf teams to Make More Putts! If you want to improve your putting, you need to buy this book. Thanks Juan.

1 of 1 people found the following review helpful.
This is an outstanding compilation of putting drills, many ...
By Richard
This is an outstanding compilation of putting drills, many of which I had never seen before. My own focus was on the group of drills to help you keep the body still. Whatever your area of weakness might be, you will find drills that will help you improve. The book is a bargain that will pay for itself the next time you go out with your foursome.

Richard

1 of 1 people found the following review helpful.
Best Putting Drill Book Ever Printed
By Stanley Moore
This book is organized and can serve an instructor or golfer well in developing a systematic plan on improving their putting. Chocked full of fun, exciting, and effective putting drills, this book will definitely help the golfer learn how "To Make More Putts."

Stan Moore, PGA
Director of Instruction/Don Law Golf Academy

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• Sales Rank: #17497546 in Books
• Original language: English
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Ted Bundy is the most darkly fascinating, and widely analyzed, serial killer of the past century, possibly ever. No sex criminal, from Jack the Ripper to Zodiac to the Green River Killer, inhabits the popular mind as does Bundy. Now, the two men who know Bundy’s criminal nature best – Dr. Robert Keppel and author Stephen Michaud – have teamed to write the definitive narrative of Bundy’s bloody career, as well as the inside story of how Keppel tracked the elusive killer for 15 years, from his first days as a rookie Seattle homicide investigator to a series of tense encounters within the Florida State Prison where Bundy, in a doomed attempt at forestalling his execution, finally gave up some of his Terrible Secrets.
The story of Keppel’s long struggle to identify the handsome, articulate onetime law student, and confront him with his crimes, is abundantly illustrated with photos, drawings and documents from the investigator’s personal file. The book’s dozens of pictures include a map of Bundy’s Issaquah, Washington, hillside body dump that Ted drew for Keppel at the prison. Also shown for the first time are handwritten notes from Bundy’s investigative file.
The authors also draw from Keppel’s extensive mail correspondence with Bundy.
The result is a riveting, close-up portrait of a “diabolical genius,” as a federal judge described Bundy, stripped of myths and misinformation and revealed - in his own words – for the archly-sly, murder-obsessed predator he became. There’s never been a book quite like Terrible Secrets.

• Sales Rank: #323718 in eBooks
• Published on: 2012-06-06
• Released on: 2012-06-06
• Format: Kindle eBook

Review
Delves into the investigation in more complete detail than ever before - Kevin Fagan, San Francisco Chronicle

Most helpful customer reviews

23 of 26 people found the following review helpful.
Nothing new here
By Kelly Evans
I was very excited when I first saw this book in the Kindle store. Sadly, I don't have much good to say about it.

If you are a true Bundy scholar, you will buy this book no matter what I say. I count myself among this group. I've read
The Stranger Beside Me,
The Only Living Witness,
Riverman,
The Phantom Prince,
Ted Bundy: Conversations With A Killer,
Defending the Devil,
and The Bundy Murders: A Comprehensive History.

If you have read all of these or more, this book is about 99 before. There are some good pictures, a couple of letters, and a few tidbits of conversations with Keppel that I don't think have been published. If you are like me, you will easily fork out the eight bucks just for these. Otherwise, this book ought to be called Riverman: Abridged. That's pretty much all it is. Just Riverman with the majority of the stuff about the Green River case taken out. It's a very redundant book, and I'm not sure why Keppel wrote it. And it isn't co-authored by Keppel and Aynesworth; Aynesworth just wrote the foreword.

If you are more than marginally interested in Bundy, but not to the point of reading everything published about him, just check out The Only Living Witness and Riverman. That should be good enough. But if you only want to read one book, I would recommend The Bundy Murders, a Comprehensive history.

In other words, I dont recommend this book to anyone whose purchase of it would depend on a recommendation.

9 of 11 people found the following review helpful.
Riverman Revisited
By BH
I felt so strongly about the information in this book that I am writing my first review. While I admire Keppel for his accomplishments throughout his illustrious career, there is no new information in this book. Some passages seem to be quoted verbatim from Riverman. Quite frankly, I am sorry that I spent money on rehashed material.

3 of 3 people found the following review helpful.
Bob Keppel Always Delivers
By L. Dodd
I don't want to say that I enjoy his books, because there is nothing about them to enjoy. I think appreciate is the best word. He is always concise, to the point, and very meticulous. I have read the book about Bundy's involvement with the Green River Killer Case, and of course I know Bundy's history pretty much by heart. This book offers that history from the viewpoint of the man who wanted to catch him in Washington State, but never gets his chance.
He also gives a history lesson, in that back then there was no VICAP, no HITS, and interagency cooperation was enough to get a cop fired. Bundy's crimes were partly instrumental in opening up the minds of the older generations in law enforcement, and they learned, some would say the hard way, how valuable these tools have become.
You'll also find the transcripts of his visits to Bundy about the Green River Killer, as well as Bundy's last minute confessions given in hopes of sparing his own life. Didn't work. He finally broke down and cried. That's the way I prefer to remember one of the most mentally ill people who ever walked the face of this earth. Broken and begging for his life, just like his victims.
Good read for first time Bundy readers and those who are already very familiar with the case.

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[B639.Ebook] Free PDF Don de lenguas / Gift of Tongues (Spanish Edition), by Rosa Ribas, Sabine Hofmann

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• Sales Rank: #3944136 in Books
• Published on: 2013-02-28
• Original language: Spanish
• Dimensions: 8.50" h x 5.75" w x 1.25" l, 1.22 pounds
• Binding: Paperback
• 407 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Un reflejo real
By Macarena RP
Creo que la autora logra una radiografia muy real de la Barcelona de esa �poca. Al menos Yo me sent� caminando por esa Barcelona, sent� ese aire opresivo.
La historia en si, no me gust� tanto, la encontr� algo fome (seg�n mi humilde opinion), pero los personajes, las historias paralelas y la ambientaci�n me gustaron, y mucho. Un libro que si vale la pena leerlo, por toda la descripci�n del ambiente de la ciudad

1 of 1 people found the following review helpful.
Rosa Ribas, segunda novela que leo y me agrada ...
By mds
Rosa Ribas, segunda novela que leo y me agrada... desgraciadamente, la comparo con Gimenez-Barlett y extra�o la profundidad literaria de esta escritora..... De todas formas esta muy bien escrita como novela negra pero algo le falta para ser una favorita

1 of 1 people found the following review helpful.
If you like detective stories this is a must
By Luz L de Madrazo
Well written, interesting and very entrataning. Very precise use of the spanish language. Gives you a picture of Francos regime also.

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[S902.Ebook] Free PDF Hello, My Name Is Awesome: How to Create Brand Names That Stick, by Alexandra Watkins

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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.�

• Sales Rank: #341637 in Books
• Published on: 2014-09-15
• Released on: 2014-09-15
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x 5.50" w x .25" l, .0 pounds
• Binding: Paperback
• 112 pages

Review
"Top 10 Marketing Book of 2014"
—Inc. Magazine

"Brand names can make a critical first impression, and naming expert Watkins, founder of the naming firm Eat My Words, attempts with this book to prove that even the "most noncreative person" can conceive of something that will resonate with customers. She examines all aspects of a brand name's commercial value, from how easily it can be pronounced and recognized, to whether or not voice recognition software will be able to spell it correctly. She uses the acronyms SMILE (Suggestive, Meaningful, Imagery, Legs, Emotional) and SCRATCH (Spelling challenged, Copycat, Restrictive, Annoying, Tame, Curse of Knowledge, Hard to pronounce) to describe, respectively, "sticky" and "deadly" qualities. Watkins also offers examples of companies or products that hit the mark, like Pedigree and Snuggle, and those that missed it, like Eukanuba and Xobni. She provides advice for securing a good domain name and ideas to avoid. Her most potentially valuable recommendation is for would-be brand-name owners to create a "creative brief," a checklist of all the elements that need to present. It defines the core characteristics of an organization from target audience to competition to "brand personality." Watkins also examines brainstorming, "building consensus," and changing a name. Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees.”
—Publishers Weekly

“Let's hear it for an author who clearly and succinctly explains how to do a critical business task rather than merely presenting historical examples for the hapless reader to puzzle out. Here, former Ogilvy advertising copywriter Watkins, founder of industry-leading naming company Eat My Words, expands considerably on the company and brand-naming tips posted on her website. In addition to explaining and illustrating her 12-point vetting process for potential names (e.g., cautioning that unpronounceable names will be mangled by Siri and other voice-recognition software), Watkins gives surpassingly solid advice about how to brainstorm potential names, root out probable bad choices, build consensus, and protect chosen brand names and URLS. Her reputation within the industry is apparent from her client list of prominent companies—Adobe, Microsoft, Disney, Marriott, and many more—and nonprofits. In one of the best chapters, the author walks readers through the multilayered processes she followed in generating a memorable name for Spoon Me yogurt. VERDICT: Useful for readers who are naming anything more important than a household pet.”
—Library Journal (Elizabeth Wood, Bowling Green State Univ. Libs., OH)

“This awesome piece of writing is worth bottling, shaking, and stirring into your brand-name strategy either online or offline. I love the way Alexandra weaves her voice and humor into a very clear message to distill what you are about into a business name. It can be applied to your brand name and domain name. Her process is coherent and creative. A brilliant book, I couldn't put down.”
—Jeff Bullas, blogger, strategist, and speaker, Forbes Top 50 Social Media Power Influencer 2013, and Huffington Post Top 100 Business Twitter Account

“I was skeptical about a how-to book on naming products and brands. Alexandra Watkins convinced me otherwise. Her book is a fun read with lots of practical advice.”
—Patricia Roller, angel investor and former Co-CEO, Frog Design

“Your company or product probably needs all the help it can get. Watkins helped me name my firm, and I'm constantly told what a great name it is. Don't pick a name until you've read Watkins's book—you'll want to have a name that you love forever!”
—Charlene Li, founder of Altimeter Group, author of Open Leadership, and coauthor of Groundswell

“The type of hands-on practical wisdom rarely found (but desperately needed) in the academic community.”
—Michael Webber, Dean of the School of Management, University of San Francisco

“This is the perfect book for kick-starting entrepreneurs, brand managers, and practicing creatives.”
—Pat Hanlon, founder and CEO, Thinktopia, and author of Primal Branding

“This book is packed full of practical, real-world advice you would never get from a regular textbook.”
—Dale J. Stephens, founder of UnCollege and author of Hacking Your Education

“In the current crazy business climate, where standing out and being remembered are critical to success, your name had better be awesome. This is the best book on the subject.”
—Nell Merlino, founder and President, Count Me In for Women's Economic Independence, and creator of Take Our Daughters to Work Day

“We've got a terrible name. No one can spell it. No one can pronounce it. Don't make the same mistake we made. Read this book and let Alexandra Watkins guide you away from the ‘we thought we were being clever with our name, but now we just look silly' syndrome.”
—Matt Ruby, founder and CEO, Vooza

“I got lucky when I bent all the rules and named my company. If you need help naming yours, Alexandra has some great advice.”
—Chip Conley, founder of Joie de Vivre Hospitality

“Zappos.com originally started out as ShoeSite.com, but that limited our potential future growth. A company's name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls.”
—Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.

“Insightful, irreverent, and eminently practical, Watkins's Hello, My Name Is Awesome should be required reading for anyone naming a brand.”
—S. Christian Wheeler, Professor of Marketing, Stanford Graduate School of Business

About the Author
Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu.

Most helpful customer reviews

22 of 22 people found the following review helpful.
Lessons that would have saved me from some awful names
By Christopher King
A few years ago, while working for the speaker company Altec Lansing, I was put in charge of naming our new products. Between the product managers, marketing, and engineering, we'd brainstorm some ideas, and then I would run around getting everyone's input and watch each of my favorites get killed off for a variety of reasons ("this name makes me think of this nasty thing," "nah, not this one," "oh, how about this?" "This one already exists in this other category") We were getting nowhere very, very slowly. In one case, I remember battling out naming a technology with a team of very smart engineers. The result? "Side-firing Dipole Surround Technology." The name was a total clunker. No one knew what it meant. No one could remember it. No one was happy. We hired Alexandra Watkins and her team at Eat My Words to save us. She shared her "Smile and Scratch" test, a clear set of criteria for good and bad names; she set up a clear process for vetting out names where everyone felt included and yet no one was given the power to derail the project; and best of all, we ended up with a series of awesome names that I still love (Expressionist, for a line of boldly designed speakers; Moondance, for a line of bedroom speakers that included a light glow; Backbeat, for a line of slick earphones.) When I ventured out and created my own social media video production company, she named it Endless Echo, because that's what happens when you create a meaningful video and it gets shared around. I just finished reading the book and I'm pleased to say she put it all in there: her criteria, her methodology, and even her consensus-building process. It's a quick and fun read and it makes perfect sense. It's what I learned working with her.

18 of 19 people found the following review helpful.
I’ve read a lot of marketing books but this was one of the best, best written, most useful, marketing books I’ve read.
By Peter Norman
What did I think of this book: in a word, “Awesome!” As a marketing communications guy I’ve read a lot of marketing books but this was one of the best, best written, most useful, marketing books I’ve read. For a marketing person, whether you need to come up with a name or any creative idea, the down to earth concepts and practical common sense approach to generating creative ideas you’ll find here are worth the price of the book ten times over. Since coincidentally I happened to be involved in a rather tricky product naming exercise for one of my brands at the time, (timing is everything) this book, as well as being an excellent read, dropped into my life like manna from heaven just when I needed it most.

Without getting into the details, I had found what I had thought was a great product name. But of course not everybody liked the name, for exactly the reasons Alexandra identifies in her book. So for the last couple of months I’d been wrestling with the problem, and experiencing the situation again described perfectly in her chapter titled “Put Yourself Out of Your Misery”.

Then a few weeks ago, I got the promo email for “Awesome”. As soon as I read the synopsis (at 3:45AM Saturday morning) I downloaded the book, started reading, and couldn’t put it down. Four hours later I finished it in time for Saturday morning breakfast. I reread it over quickly a couple more times during the weekend because I thought it was so good, and more importantly, so practically useful for solving the communication problem I faced.

“Awesome” is written from a background of solid experience in the very specialized field of product naming, has a disarmingly simple yet powerful, no-nonsense framework for evaluating and solving naming issues and problems, and suggests a practical, common sense approach that anyone can use for solving those problems and finding a great product or company name. The takeaway bonus is that in a broader sense, it gives you a very simple down-to-earth technique for generating creative ideas to solve any marketing communications problem.

I loved the book and thought it was exceptional: short, punchy, an easy, informative, and interesting read, and packed with easy-to-implement practical ideas and techniques. It should be on the shelf (or tablet) of anyone involved in a creative business. Which today is just about everybody.

10 of 10 people found the following review helpful.
Trademark attorney gives it two thumbs up!
By Lara Pearson
WOW! What a great resource Alexandra has developed here. As a trademark attorney who often has to talk clients off the ledge after telling them that their chosen brand name doesn't make a good trademark (usually because it is too descriptive or too similar to an existing mark for related goods/services), I found this book a great resource for those clients who want to go the DIY naming route. This is also a great book for clients who work with an agency, to enable them to understand and participate more fully in the naming process.

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[J332.Ebook] Ebook Download Software Product Management and Pricing: Key Success Factors for Software Organizations, by Hans-Bernd Kittlaus, Peter N. Clough

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Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

• Sales Rank: #3479441 in Books
• Published on: 2010-11-19
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .55" w x 6.10" l, .76 pounds
• Binding: Paperback
• 232 pages

Review

From the reviews:

"These two seasoned practitioners have masterfully distilled the essence of the software business and the art and craft of the increasingly important and challenging field of software product management. Worthwhile to any who want an appreciation of the evolving world of product management, seasoned veteran and new entrant alike."

Richard Campione, Senior Vice President, Business Suite Solution Management & CRM On Demand, SAP, Germany/USA

"Mr. Kittlaus and Mr. Clough have used their considerable knowledge and experience to succinctly lay out the value chain that is essential to the development of a financially healthy software company. If you want to understand how to turn software technology into a long-term profitable company this is the book to read."

Paul Kaplan, Vice President, Worldwide Enterprise Software Sales, Software Group, IBM, USA

"This book on Software Product Management and Pricing is the first book that treats the business of software in a systematical way. Although software products were already shipped in the seventies of the last century, there are hardly any books providing an overview of all issues a company faces when playing a role in this industry. Product management and pricing are key processes, and this book informs the reader of the essentials. It is a must-read for anyone involved in software products, be it in business or in research."

Prof. Dr. Sjaak Brinkkemper, Information and Computing Sciences, Utrecht
University, Netherlands

"This compendium covers all facets of the software business using the advanced professionalism of the industry's global players as its standard. The authors have managed to combine professional accuracy with helpful practical examples and valuable references for further reading. Highly recommended, in particular for managers in corporate IT and software vendor organizations!"

Wilhelm Gans, CTO, DSV Group (German Savings Banks Organization), Germany

"A comprehensive book on best practices for software product management and pricing. It provides a deep insight into strategy and tactics of software organizations in a time of growing complexity and new challenges like Software as a Service."

Udo Hertz, Director of Information Management Development, IBM Germany Research & Development, Germany

"Software is big business to the largest of the information technology companies. … Kittlaus and Clough frame their topics with considerable insight. … written for practitioners that work with or are responsible for software product management and pricing. Kittlaus and Clough have shared their points of view in a well-structured, easy-to-read format. … The authors added job descriptions for the software product management role and software pricing manager, which are very helpful in distinguishing these roles from others that may be or sound related." (Brian D. Goodman, ACM Computing Reviews, May, 2009)

From the Back Cover

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

About the Author

Hans-Bernd Kittlaus:

Graduate of University of Dortmund (Diplom-Informatiker). Spent 12 years with IBM, first in the Boeblingen Development Lab in technical and management positions, then as the head of EMEA (Europe, Middle East, Africa) Software Product Management for IBM's database and application development products in Stuttgart (Germany), San Jose (California, USA) and Toronto (Canada). Spent 6 years as Director with SIZ (Informatics Center of the German Savings Banks Organization). Started his own consulting company InnoTivum, Rheinbreitbach, Germany, in 2001 focussing on all strategy and management topics in relation to software, in particular the alignment of business and IT. Mr. Kittlaus has published numerous articles and the books ‚Data Mining’ (Addison Wesley, 1998), ‘Business Process Reengineering und Produktivit�tssteigerungsprogramm’ (Deutscher Sparkassen Verlag, 1999) und ’Database Marketing’ (Deutscher Sparkassen Verlag, 2001). He was co-author of the book ’Software-Produkt-Management’ (Kittlaus/Rau/Schulz, Springer, 2004). Since 2005 he is member of the board of the German software company Sander & Doll.

Peter N. Clough:

Graduate of Trinity School (NYC) and Columbia University (BA in French Literature). Prior to joining IBM, two years spent on Wall Street as programmer and systems analyst. Employee of IBM since 1970, with experience in marketing and sales, finance, and business terms. Experienced in several industry sectors, especially Finance. Responsibilities have included both hardware and software marketing and sales as well as developing terms and conditions and pricing for all types of software within IBM. Influenced, participated in or managed every major IBM software terms development since 1983. Fourteen years in Europe Middle East Africa Division of IBM, split between working in US and in Paris. More recently, developed the offerings and price models for enterprise software sales in IBM’s Software Group, and led or structured sales, and provided deal negotiation assistance worldwide. Currently Enterprise Software Sales Executive and Manager of SW Offerings in IBM’s Software Group. In this role led, structured, or assisted in WW software sales to large customers, generally in the 50 to 500M category. Oversight of IBM software offerings worldwide and architect and author of the pricing structure for IBM’s major software relationship offering, the Enterprise Software and Services Offering. Winner of multiple IBM awards including the IBM Chairman’s Award in May 2000 for work done on software enterprise offerings and the Golden Circle in 2006 for sales contributions.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Good coverage but lacks real life examples
By R. Prakash
I like the compact form factor (200+ pages), easy writing style and good command of English (you won't find words like "gotten"). On the flip side only 1 of the 5 chapters is devoted to pricing (theory) and lacks real life pricing models as examples. There are two examples but not enough to give a product manager a feel for different pricing models for software. The remaining 4 chapters flow easily but spend too much time (in my opinion) on things like mainframes, SaaS, Gartner models when that coverage could have been better spent on sample MRDs, PRDs, methods for requirements gathering and activities that a real life product manager would have to do. The pricing chapter could have been vastly improved with some real life pricing models of how software is priced by the likes of IBM, Microsoft, VMware and cover things like pricing by processor, core, platform, usage, capacity etc...If the authors plan a 2nd rev I hope they take this into consideration.

4 of 4 people found the following review helpful.
Product Manager and pricing done right
By B. Ottersgard
After 20 years as software Product Manager in the US and in Europe I find it wonderful that there is finally a book that brings structure and reason to this often chaotic profession. The book provides a very knowledgeable in-depth analysis of the current state of the software business, detailed descriptions of all the tasks of a software product manager, and those of a pricer, and it has lots of real-world examples from companies like Microsoft, Oracle, SAP, IBM and many others. If you are just starting to work as a software product manager or pricer, you will find a lot of value in the frameworks for both software product management and pricing. The frameworks show the full spectrum of these professions on just one page. If you are an experienced professional, there is a lot of methodological advice, a crisp perspective obviously derived from a wealth of experience in the software industry, plus a very comprehensive bibliography.
The authors manage to look at their subjects not only from the perspective of a software vendor, but also describe how this can be applied to corporate IT organizations in all industries. I am not aware of any other book that covers these subjects to a comparable extent. In fact I do not think that there are many other publications on software pricing since I know that the major software companies consider pricing as highly confidential, and do not allow their pricing managers to publish. If you are interested in software product management and pricing, you have to get this book. You will find it to be a greatly valued reference that you will go back to again and again and again and even if you do not intend to establish yourself as a software product manager or pricer in your company. In this book you will also learn how software vendors think and act - great knowledge before negotating with any of them.

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• Sales Rank: #16822311 in Books
• Published on: 1984-12-31
• Binding: Hardcover

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